Regularly communicating with your customers and prospects is important to keep your company “top of mind.” There are several ways to do this, either in print (a newsletter, letter, direct mail postcard or catalog, etc.) or electronically (email newsletter or via social media channels). If you are doing a printed newsletter, ask yourself (or your clients/prospects) if doing both a printed version and email version is necessary and/or worthwhile. Sometimes just a simple email update is all that is necessary. Either way, the keys are relevance and consistency. Make sure that what you communicate to your clients and prospects is important to them, and communicate it in a consistent format so they can quickly extract the information they need and move on.